Anna Koczwara

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Anna is a multi-award-winning psychologist and business leader. Using her passion for data and science Anna creates innovative, commercially-focused solutions to shift the dial on colleague and customer behaviour. Her unwavering belief in the power of informed decision-making has empowered her team to tackle complex business and people challenges with the latest research as their compass. Projects include culture & values transformation; organisational trust & safety; digital adoption; future talent identification; sustainability; investment decision-making; fraud & scams; behavioural risk assurance; understanding vulnerable customers and regulatory compliance. Working across multiple sectors, Anna has collaborated with C-suite leaders, delivering tangible change to products, propositions, communications and journeys, leading to improved customer and colleague experience, engagement, action and inclusion metrics. As the Head of Behavioural Science and Applied Psychology at NatWest Group, she has the privilege of leading a team of brilliant experts who are using the latest research to help people make better decisions and have a more positive impact on the world.